If you run an eCommerce website, you might be wondering if adding a blog page can improve your sales. The answer is a resounding YES!
Blogging is an inexpensive way to generate traffic to your site and gain trust. However, many store owners are struggling to get consistent sales and applying limited to no effort on content creation. Oftentimes, this is the factor that brings solvency to the business.
Most might regard blogging as an unnecessary luxury. That’s why most sites goes down after a while. Keeping your audience engaged can be as easy as posting an infrequent article and there are a variety of methods available to execute this task. Since the purpose of bogging is to keep visitors close to your website, having a blog section is beneficial to your shops’ success.
Email Marketing – By having new content on your site, your email marketing strategy can be more diversified. With more content you can send out emails that are not only product oriented but customer oriented. Your open rate and Click-through rate will increase and your customers will be interested in who you are and what you have to say.
Build Trust – Blogging allows you to connect with your site visitors. No matter how small your store is you can always become a leader in your industry by providing valuable information in your blog. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.
Search Engine Optimization – Search engines love freshness in websites. What better way to provide frequent content than with blog posts. By creating new posts, you give Google, Bing and other search engines content for their crawlers to index. This increases your domain authority which means other pages within your site, such as products pages, can automatically rank for keywords that will increase visibility in the search engine result pages.
Social Media Marketing – Content distribution is absolutely easy nowadays on social media platforms. New content is readily available. From Facebook to Tumblr, every one of these websites has millions of people ready to share exiting content within their circle. When a post is shared, it creates an opportunity for an audience to share your blog with others. Whether they link to your blog post, tweet it, or like it, as long as they’re talking about it, it’s free marketing and it further validates your store’s credibility.
Spending money on Facebook ads and other outbound online marketing methods is great but it isn’t the same as building followers organically who relate to the personality of your business. Blogging response directly to your customer’s need for information or a product.
As much as we might dread the reality of the mundane task, we cannot ignore its importance nor can it be poorly executed. When writing an article, providing valuable information to your targeted audience is paramount. Also, there must be a balance respected between the structure of the article and its creative presentation.
Most business owners are too busy working on their craft to create captivating articles about their business or industry. If you find yourself to be one of them, take a look at our content creation service. Blogging on a frequent basis can be a simple, inexpensive method to increase your inbound marketing results, drive traffic to your eCommerce site, and attract more potential customers.