Online, Content and Digital Marketing – What’s the Difference? In the last decade, the terms content marketing, online marketing and digital marketing has been thrown around so often they almost sound interchangeable. This can leave people like you and I consistently questioning our version of the definition. Even the most tech savvy online marketer can be left confused by this never-ending riddle.The lack of proper explanation has left marketing experts, management and customers asking, “What is the difference between content marketing, online marketing and digital marketing?”To answer this question, we must look at where they came from and their “raison d’être”. What’s Content Marketing? When we are asking ourselves “What is content marketing?”, we are really asking ourselves, what is considered content. Content is something…

In the last decade, the term content marketing, online marketing and digital marketing has been thrown around so often they almost sound interchangeable. This can leave people like you and I consistently questioning our version of the definition. Even the most tech savvy online marketer can be left confused by this never ending riddle. The lack of proper explanation has left marketing experts, management and customers asking “What the difference between content marketing, online marketing and digital marketing?” To answer this question, we must look at where they came from and their “raison d’être”. What is content marketing? When we are asking ourselves ”what is content marketing”, we’re really asking ourselves, what is considered content. Content is something that is to be expressed through some…